Just before the New Year, VidFall re-launched as the “Premier Platform for Online Events,” but before I talk more about this shift, I want to thank you for taking time to read this blog post. This tells me you’re interested in the VidFall mission, the changes our platform has been undergoing, and our future direction.
My partner Joel and I, along with our small team, often get so wrapped up in daily operations and business development that we don’t take time to reflect on VidFall’s present. By far, the most valuable asset that we have built at VidFall this past year is our community of members, just like you, who want to see this company grow. We’re truly grateful for this.
It is with great thanks that I share with you a story about VidFall’s past, what’s led to our recent re-launch, and what we can all expect in early 2016.
When Joel and I launched VidFall nearly 18 months ago, we set out to change the way people engaged with advertisements for the better. On the day to day, we are bombarded with thousands of advertisements, and the vast majority of these advertisements have the goal of persuading us to open our wallets and purchase products or services.
Joel and I believed there was a better way to experience ads. A way that added more value to consumers, but also to the advertisers.
This is when the concept of the “Crowd Deal” was born. Though we didn’t officially begin calling our deals “Crowd Deals” until relatively recently, the concept has been consistent since VidFall’s inception.
In a Crowd Deal, you engage with advertisements to reduce prices on products. Ad revenue from the advertiser is used to generate a discount, and the more consumers watching advertisements, the greater the discount that builds until one person buys the item. Over the past 18 months, we’ve held nearly 1,000 Crowd Deals and our thousands of community members have saved tens of thousands of dollars on products.
Our mission to change the way we engage with advertisements has been successful, but Joel and I realized we were on to something much bigger than the Crowd Deal. We were on to something that added huge value to consumers in the form of an engaging, informative experience that still kept true to the “Crowd Deal” concept, but also added value to our brand partners. We realized that our events were taking the “advertisement” out of advertising and generating a more authentic form of consumer engagement.
This realization inspired our vision to transition VidFall into the “Premier Platform for Online Events,” which ultimately gave life to Live & Trending as we know them today. Feedback from our community has been overwhelmingly positive, and brands are extremely excited to be part of this new vision. This is extremely important.
To build out Live & Trending, we found that there are additional key players involved. These players are called Creators, and they’re YouTube and Twitch personalities who love creating videos, entertaining and educating audiences, and following their passions.
We discovered that by partnering with Creators to host our events through live-stream video, our events were taken to the “next level.” This next level is truly a fun and entertaining experience for our VidFall community members, while helping Creators grow their brand and audience, and adding real, tangible value to our brand partners. This win/win/win formula is key to turning VidFall into a vibrant and sustainable business.
We recently released Version 1 of the “Live & Trending” vision and we’re excited to be working towards this vision 100%. Live Events are now at the core of our strategy and this recent launch is only the beginning. Our goal is to hold more events and limit event downtime, and we are ramping up partnership outreach and making the modifications necessary to achieve this as quickly as possible.
Perhaps most exciting, in the next 3 months we’ll be releasing the VidFall mobile app. This app will make it easier than ever to attend events, win deals & discounts, and engage with brands and Creators on the go. We’ll be rolling out first on iOS, with an Android version following soon after.
You’ve likely noticed changes to our site design and functionality, and while the majority of feedback has been positive, we’ve received critical feedback regarding functionality that once existed but is now missing, such as Upcoming Items during events. I’m happy to share that much this functionality will be restored in the near future (and probably has already been by the time you’re reading this). I’m also excited to share that our Rewards system is here to stay and there will be many opportunities to use Rewards during events and in a more robust Contests section coming soon.
The Video Games Channel, now re-branded as Everything Gaming, will remain in existence until further notice. You can also expect touchups to our Profile sections, Live Events, Upcoming and Post Event pages, and the Trending section very soon, as well as full profile pages for community members and Creators.
Regarding Trending, we launched our beta to a select group of users about one month ago, and we have been ecstatic at the community response.
Trending is designed to surface the latest videos from our Creators and Curators (Curators are VidFall community members who have demonstrated high taste in video content curation) from all across the internet. Our plan is to open Trending up to more Creators and Curators, giving more people the opportunity to share and curate their content. The entire VidFall community has the opportunity to vote and comment on video submissions.
With the new year now here, I’m honored to have been a part of VidFall’s past, and I’m excited to be a part of our future. I’m also thankful that you and the VidFall community have come along for this ride. 2016 will be an incredible year.
If you have any questions, feel free to reach out to me personally at steve – at – vidfall.com.
COO – VidFall